About Wryver
A practice, not just a company. A movement, not a brand. Wryver transforms how leadership is practiced and how culture is built, so companies can be both human and high-performing.
Lena's Story
Lena McDearmid is a two time founder with more than twenty years of experience building and scaling high growth startups. Her career has been shaped by fast moving environments where clear communication, strong leadership, and intentional culture have a direct impact on performance. Lena built a reputation for helping organizations create teams that work well together, operate with clarity, and deliver consistently even as they grow.
She founded Wryver to support leaders who want better systems, stronger alignment, and healthier ways of working. Her approach combines operational discipline with emotional intelligence, helping leaders cut through noise, name the hard truths, and make decisions that actually move the business forward. She builds cultures based on alignment rather than confusion and pushes teams toward honest accountability, clear execution, and a higher standard of performance.
Lena is a contributor to Fast Company and her perspectives on culture and leadership appear across business and industry media. She speaks regularly to founder groups, advisory firms, and national audiences, including as a featured speaker at Money2020, one of the most recognized stages in the fintech industry.
Her philosophy is straightforward. Culture is the way a company functions, communicates, and makes decisions. It shapes how people work together and how the business performs. Lena focuses on helping leaders replace outdated habits with practices that support modern teams and create clearer, more sustainable environments to work and lead in.
Wryver exists to help organizations build the systems and cultures that today's workplaces require.
The most powerful transformation happens when we stop forcing ourselves into broken models and instead design new ways of leading that honor both ambition and humanity.
Who We Work With
Wryver is for leaders and companies in growth mode.
You have proven your product or service, but your systems are straining.
You are growing fast and do not want culture to break under pressure.
You are leading ambitious goals and want clarity, not chaos.
You know culture is not a perk. It is the engine that makes execution stick.
We meet you in those moments of stretch. Together we install operating systems that scale and cultural foundations that sustain, so growth does not come at the cost of your people.
Our Mission
To create a current of leadership that brings clarity, trust, and momentum. We are here to transform how we work together and what we achieve.
Redefine Leadership
We challenge outdated leadership paradigms and create space for more human-centered approaches that serve both people and purpose.
Build Healthy Cultures
We help organizations create cultures where psychological safety, belonging, and meaningful work are prioritized alongside performance and growth.
Empower Authentic Leaders
We equip leaders to lead from a place of authenticity, emotional intelligence, and purpose, creating ripples of positive change throughout their organizations.
Our Values
These principles guide everything we do at Wryver.
Authentic Presence
We show up fully and create space for others to do the same. True connection and growth happen when we drop pretense and bring our whole selves.
Courageous Compassion
We speak truth with care, balancing directness and empathy.
Wisdom Through Questioning
We value curiosity over certainty. Real wisdom comes from asking better questions and staying open to learning.
Intentional Impact
We act with purpose, creating ripples of change that can transform entire systems.
Join the current of conscious leadership
Connect with us to explore how we can support your leadership journey or organizational transformation.