About Wryver
We are senior operators who have built companies, scaled teams, and navigated the hard parts of growth. We founded Wryver because we kept seeing the same problem. And we knew how to fix it.
Lena's Story
Lena McDearmid is a two-time founder, senior operator, and published contributor to Fast Company and Inc. With more than twenty years of experience building inside companies that were growing fast, under pressure, and at scale.
She came up through lending and finance at Wells Fargo and CarMax before being recruited to GreenSky, where she spent seven years moving across credit, operations, product, and technology as the company scaled to a Nasdaq IPO. She was inside the work the entire time, learning firsthand what it takes to build, scale, and perform at every stage of growth.
She left after the IPO and co-founded Momnt, an embedded lending platform, where she served as Co-Founder, COO, and Chief Culture Officer. Momnt facilitated over $1 billion in lending volume within a few years of founding, was named the number one fastest-growing company in Atlanta by the Atlanta Business Chronicle's 2024 Pacesetter Awards, and won multiple culture awards including Inc. Magazine Best Workplaces and Atlanta Business Chronicle Best Places to Work.
She was building the culture while the company was scaling at full speed. Winning best places to work while hitting those growth numbers is not an accident. It is architecture.
Most performance problems are not strategy problems. They are leadership and operational problems. How decisions get made. How information moves. How teams function under pressure. And those things are measurable, buildable, and fixable.
She founded Wryver to do exactly that. Not with off-the-shelf frameworks. With operators who have done the work in real companies, under real conditions, and know what it actually takes.
Who We Work With
Wryver is for leaders and companies in growth mode.
You have proven your product or service, but your systems are straining.
You are growing fast and do not want culture to break under pressure.
You are leading ambitious goals and want clarity, not chaos.
You know culture is not a perk. It is the engine that makes execution stick.
We meet you in those moments of stretch. Together we install operating systems that scale and cultural foundations that sustain, so growth does not come at the cost of your people.
Our Mission
To make culture architecture as fundamental to business planning as revenue strategy, go-to-market, and technology. We measure it, build it, and hold it accountable.
Make Culture Measurable
Culture is not a feeling. It is a business asset with direct impact on performance, retention, decision velocity, and revenue. We treat it that way.
Build Systems That Scale
We install the operational and cultural systems that let organizations grow without breaking. Structure, clarity, and accountability built for the stage you are in and the stage you are headed to.
Develop Leaders Who Perform
Leadership is the lever. We work with founders and executives to close the gap between where they are and what the company needs them to be.
Our Values
These principles guide everything we do at Wryver.
Authentic Presence
We show up fully and create space for others to do the same. True connection and growth happen when we drop pretense and bring our whole selves.
Courageous Compassion
We speak truth with care, balancing directness and empathy.
Wisdom Through Questioning
We value curiosity over certainty. Real wisdom comes from asking better questions and staying open to learning.
Intentional Impact
We act with purpose, creating ripples of change that can transform entire systems.
Ready to find out what is actually in the way?
Most companies know something is wrong before they can name it. We help you name it, fix it, and build something that holds.